CATALOG DESIGN
A large part of my 4 years at Lucky Brand was focused on designing direct-to-consumer seasonal catalogs which are a pivotal marketing asset for both adult and kid collections. I conducted the million-dollar press checks for each of these catalogs on-site at the powerhouse print shop, Arandell Press.
Direct-to-consumer catalogs.
The 64-page print catalogs were designed and sent directly to customers to showcase upcoming collections. Each catalog includes season-specific campaign photography, typographic and layout designs.
More print projects: