IMAGINE COMMERCE WEBSITE
As part of the Imagine Commerce design project, I designed its corresponding event websites. The pre-event website was used to market the upcoming year’s event whereas the post-event website hosted event recap content including extensive video and resource pages. During the event itself, the website was updated with live event coverage, guidebooks and key event information for 3,000+ attendees.
Event themes.
All components of this website were designed to match each year’s unique theme. Please view event project page to view the event designs.
Day-by-day guidance.
The website was updated daily to give attendees easy access to daily itineraries and venue information.
Attendee engagement.
A portion of the website was dedicated to engaging with attendees live during the event through real-time social media feeds and interactive photo galleries.
Content libraries.
The most robust section of the website comprised on-demand video content of all presentations. These libraries allow attendees to view content throughout the year post-Imagine Commerce.
Marketing resources.
With a deep collection of videos captured at Imagine Commerce, the video libraries resulted in the highest engagement across the website and became integral marketing resources for evergreen campaigns.
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