NODABL BRANDING
Nodabl is a career growth digital platform that puts the power of career development into your own hands. As the brand creative lead, I designed the logo, visual brand guidelines and digital marketing assets. Its joyful brand was intentionally developed to encourage users to take control of their career growth with ease and differentiates itself from similar career growth platforms.
Brand creation.
The logo is designed using friendly colors and a mark that evokes collaborative peer-to-peer growth. The logo was built on a grid system using the mark as its guide.
Brand application.
I created a visual style guide to ensure brand consistency across the Nodabl platform, presentations and marketing assets. Template designs were created to provide an efficient way to scale work deliverables.
Encourage action.
Nodabl’s light and airy visual style was developed with the user and action-based approach in mind. It was intentionally designed as an alternative to the more traditional career planning tools.
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