HMCMNG MMXXI
For 2 consecutive years, I branded and led the design, photo and video teams for VideoAmp’s annual company summit, HMCMNG. Over 300 of us joined in-person for 4 days of event programming. My concept and designs for this event were applied to print and digital surfaces at The Cosmopolitan Hotel, Las Vegas.
The brand.
I chose the name as a nod to school homecoming events where there is a deep sense of togetherness and collective pride. The event’s brand evokes celebration and with a dash of the Las Vegas glitz and glamour. HMCMNG MMXXI was the first time that VideoAmp reunited after the pandemic.
Welcome home.
Utilizing an entire wing of the hotel, large-scale print designs were applied across a variety of surfaces. Employees received branded room key cards and welcome kits upon their arrival.
Closing.
The closing party was held at Marquee nightclub where custom designs were applied to the floor-to-ceiling LED screens, DJ booth and the club’s interior surfaces.
The Drop Shop debut.
Event merchandise was designed and gifted to employees through the launch of an e-commerce store during HMCMNG MMXXI. These items were custom designed to include company mantras and were inspired by streetwear clothing collections.
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