IMAGINE COMMERCE

I led the creative direction for eBay Enterprise + Magento’s global events: Imagine Commerce and Magento Live. (Magento Live is a series of spin-off events based off of Imagine Commerce.) These marquee events are part of the largest in-person initiatives, requiring meticulous collaboration between executives, marketing, sales, product and design. Event attendance of 3,000+.

A week-long affair.

For the 2014 and 2015 season, I designed Imagine Commerce which was held at The Wynn Hotel and The Hard Rock Hotel, Las Vegas. Magento Live was held across the UK and Australia at various locations.

Marketplace.

At Imagine, the highest-traffic zone is the Marketplace. From concept to final installation on-site, I designed custom booths for over 100 vendors to showcase each of their customer solutions and offerings.

Annual themes.

A new theme was applied to each Imagine Commerce Event. Transform and Unbound were the 2 themes I worked with during the 2014 and 2015 events.

  • Event Book Cover

  • Event Book Interior 1

  • Event Book Interior 2

  • Event Book Interior 3

Event Website.

I also designed the pre and post-event websites that served as a home base for this multi-day event. Please visit the project page to see more.

More event projects: