HMCMNG MMXXII
VideoAmp’s second annual HMCMNG event took place at the famous Fontainebleau Hotel in Miami, Florida. My design inspiration for this event came from the architecture, foliage and colors of the vibrant host city. I led a team of designers, photographers and videographers from concept to final execution of all creative deliverables.
Working with the best.
Videography provided by the amazing Billy Fortier and ¡No Problemos! team. Employee gifting and graphic support provided by my small, but mighty team of Kaleho Naki and Annam Tran.
Event brand concept.
Before design work began, I visited Miami to walk through the hotel and to get a better sense of Miami’s aesthetic style. I was most inspired by the art deco buildings and the colorful neon lights of Miami Beach. This design concept set the event’s guidelines for all creative deliverables.
For this event, I created an art deco-style linear tile that nested the words VIDEOAMP 2022. This tile was then used across video and the event stage’s LED backdrop.
Visual consistency of the event started from the first digital invite and carried through to the post-event videos.
Before arriving in Miami for HMCMNG MMXXII, all employees received a swag box full of branded gifts that introduced the event’s theme.
Brand application.
From the main event floor, hotel check-in area, employee gifts, entertainment venues and conference floor, each space was uniquely branded.
IYKYK.
The HMCMNG’s programming was built into the IYKYK mobile app to ensure that employees had a smooth experience during the multi-day event. For events that took place in public spaces, employee entry was validated through a QR ticket accessible within the app.
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