VIDEOAMP MANIFESTO
In line with VideoAmp’s dedication to transparency, the executives wanted to share the company manifesto online to the public. As one of the company’s most robust written artifacts, the focus of this project was to ensure that readers could digest large amounts of information with ease. This was achieved by launching a powerful microsite built with intricate animations and thoughtful layout design. Achieved Awwwards.com Honors for design excellence.
Pressure makes diamonds.
Diamonds are created using high pressure and heat. This analogy is used to illustrate VideoAmp’s ambitious mission and the pressure it faced as a revolutionary AdTech company. The custom interactions, navigation and experimental layouts were also firsts for a VideoAmp web project.
Unique navigation.
An interactive navigation module was created so that visitors could quickly jump to sections they were interested in.
Condensing information.
In content-heavy sections, information was carefully condensed to provide enough preview, but without inundating a reader.
Thoughtful animations.
Throughout the microsite, animations were thoughtfully crafted and timed to natural scroll behavior.
Digital to print.
The original web version design is carried through the print version of the manifesto which was made available as a PDF download.
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