DIGITAL MARKETING
The following creative assets include a mixture of industry-specific content, client testimonials, events and company culture used across social media. I led a multi-disciplinary creative team that refreshed all social media accounts leading to higher engagement across channels and boosted brand love.
For OOH.
During the 2023 Upfronts season, OOH advertising was created for public spaces. This video campaign was seen on several digital screens across NYC near Upfront event locations and at the Lucas Oil Stadium in Indianapolis.
For solutions.
In order to explain and promote the big data and tech engine that drives VideoAmp’s solutions, VALID™ brand was created. Working together with product, strategy and brand marketing teams, VALID™ debuted through a comprehensive digital campaign.
For simplicity.
In order to humanize the complexities of what VALID™ offers, a simple illustration style was chosen. I helped craft the story board of the hero video with the marketing team. The final animation was completed by an external creative partner.
I designed the VALID™ logo leveraging a meaningful acronym that defined the components of VALID™.
For lead generation.
All social media posts pushed to the VALID™ landing page that housed a campaign-specific lead form.
For Cannes Lions.
Because client testimonials videos performed well amongst our audiences, I created new video libraries which are hosted on the website to act as evergreen marketing resources. Interviews and panels were captured at marquee events like Cannes Lions.
For industry insights.
Another marketing video series I created is Vamplify. Executive interviews between VideoAmp and partner clients were shot at Moonlight Studios in New York.
For partnership campaigns.
VideoAmp’s position as the leading partner for advertisers is validated by important clients. We scaled and diversified the type of digital marketing assets to showcase the wide reach of VideoAmp’s supportive clients.
For wider reach.
Strategic press releases worked in tandem with the campaign assets which increased the reach of product and brand marketing. The performance of these campaigns was tracked through Salesforce, LinkedIn and website engagement analysis.
For providing resources.
Downloadable assets such as case studies were linked to social media posts and the website.
For testing content.
Key creative of the digital marketing strategy are: use of bite-size videos, downloadable resource collateral and culture content. By creating variety and increasing frequency of posts, we were able to see which posts performed the best with our audiences. This data directly influenced future post types and content.
For sharing culture.
Short-form videos highlighted VideoAmp’s fun culture and VIP client treatment at events such as Coachella Valley Music Festival, F1 Miami and Lollapalooza.
For honoring women.
Outside of my design leadership duties, I enjoy creating opportunities for employees to serve the community. For International Women’s Day, I initiated a female-led employee group to serve unhoused women staying at PATH (People Assisting the Homeless) in Hollywood, CA.
For community awareness.
With the goal of celebrating women from all walks of life, my coworkers and I designed individual care packages, hosted a wellness session and shared meals with the residents at PATH. We gained valuable perspective from the residents about their realities and shared some skills to help them re-enter life outside of PATH.
🔉 Note: This video has sound, please press play button to listen.
For sharing the love.
This internal culture project was marketed to the entire company through a 4-week education campaign (newsletters, e-mails) and PATH event recap video.
🔉 Note: This video has sound, please press play button to listen.
For celebrating entrepreneurs.
To showcase the ambition of VideoAmp’s employees and a CEO that supports their dreams, I created the VideoAmp Entrepreneur Series. This collection of interviews between the CEO and entrepreneurial employees, is a true testament of how VideoAmp employees are celebrated.
For highlighting growth.
The Transformation Series is a set of individual profiles of VideoAmp employees who share their personal and professional journeys. By focusing on the whole person, not just a job title, this series appealed to our audience and became the VideoAmp blog’s most popular series.
More marketing projects: