VIDEOAMP REDESIGN 2.0

After launching the first iteration of the website in 2020, I conducted quarterly reviews to track its performance. Data collected from these reviews led to several adjustments and creative solutions to continually improve a visitor’s experience. This second iteration of the website increased client validation by 4x through newly launched client partnership campaigns and introduced the VideoAmp visual brand refresh. This design was recognized for web and mobile design excellence by Awwwards.com. Partner agency: Column Five.

Additions and improvements:

Simplified messaging information hierarchy.
New videos ranging from client testimonials, event recaps and webinars.
4x increase in call-to-action links to increase number of sales leads.
Comprehensive candidate journey pages added.
New global editorial-style design.
New animation styles inspired by human behavior.

Thoughtful approach to design.

Careful planning and research was conducted prior to creating visual updates. Collaborating with content owners, team leaders and the marketing team, the website structure and flow was meticulously organized to ensure the highest delivery of business goals.

Subtle animations.

The minimal design style of this website includes a subtle color-based background animation that follows users as they scroll down the page. The colors are based off the solutions brand colors.

Persona-based solutions.

Each solution was catered to specific personas and effectively showcased their capabilities, business value, platform customizations and client case studies.

Enhance key sections.

Reviewing the most popular pages and sections of the website drove design decisions like adding in bolder interactive elements.

Editorial-style design.

A key differentiator between the VideoAmp website and its industry peers is its editorial-style design approach. Leveraging the simplified website messaging, the editorial-style of pages allowed easier digestion of information and a more enjoyable reading experience.

Attract top talent.

Candidate feedback showed that they wanted to know more about the leadership team, better understand the hiring process and hear employee stories. Working hand-in-hand with the VideoAmp recruiters, we created several new pages to address these requests.