MARKETING DESIGN

My background in working for a variety of industries has enabled me to create many types of print marketing collateral. Ranging from D2C and B2B audiences, I own projects from concept, design and final production.

Direct mail.

Lucky Brand direct mail pieces were designed to give consumers a preview of upcoming collections and were influential to generating sales.

Unique sizing.

This oversized print piece is designed to newspaper size. This size and material offers a different take on direct-to-consumer print marketing.

Production.

To ensure campaign images printed on thin newspaper, this project required a a more meticulous approach to photo retouching and print proofing.

Print to digital.

Design concept was carried through to Lucky Brand’s e-commerce site and digital marketing pieces.

Marketing at CES.

VideoAmp attends the technology trade show CES every year and hosts events and meetings with clients during the week-long event in Las Vegas. As part of a client gift box, I designed a custom poker card set that is infused with VideoAmp’s marketing strategy.

Make it official.

The bespoke design of the box includes gold foil stamp and custom illustrations. The poker cards themselves are printed on official poker league linen card stock.

Campaign marketing.

To help Factual’s marketing team launch their holiday season fitness campaign, I created a double-sided pocket guide distributed to Factual clients and partners that includes a custom illustrations, die-cut slip case and stickers. This design was also translated to display ads as part of a successful 360 holiday campaign.

Print to digital.

The campaign’s printed booklet design was translated into all digital ads and email marketing.

Custom illustrations.

To give a personal touch, I illustrated real employees and actual Factual product snapshots.

The brand.

The bright and cheery visual style is a key differentiator between Factual and its competitors. To see more about the Factual brand, please visit the brand project page.

Factual brand

Client gift book.

In order to showcase the deep catalogue of Factual’s geolocation data, I designed a client gift book. This 228-page book is a collection of travel stories and highlights actual Factual geolocation points. I designed and produced the book from start to finish.

Factual stories.

To make this piece more personal, 100% of the book’s content (stories and photos) was provided directly by employees.

Custom printing.

The bespoke size and print format of the book includes a pull-out front and back cover, spot UV gloss and flooded end sheets. I owned all design, proofing and production of this book.

Data, but fun.

To accentuate Factual’s geolocation data in a fun way, custom illustrations were sprinkled throughout the book using the unique content of each story.

Sales team marketing.

Factual’s sales reps travel to countless meetings and requested a unique item to leave behind with clients that wasn’t an average business card or sales sheet.

I designed these double-sided sheets that share the value of working with the Factual strategy team through a comic. To make these personal, each of the character was drawn to represent an actual Factual sales rep.

Two separate, removable business cards contain contact information and serve as the front and back “covers” of this piece. The whole pieces folds down to the size of a business card.