VIDEOAMP REDESIGN 1.0

This website is the first full redesign of the VideoAmp website and was built on a custom CMS, implemented a brand new visual system, developed a new site architecture, interactive elements and videos. This website design exceeded its goal increase MQLs by 5x and was recognized for web and mobile design excellence. Partner agency: Column Five.

My responsibilities.

  • Track site performance and visitor behavior.

  • Create a consistent feedback loop with executive leadership and department leads.

  • Draft and submit RFPs to find partner agencies.

  • Concept and scale new VideoAmp brand styles.

  • Launch video program and produce 8 new videos.

  • Own MSA, SOW filings and budget.

  • Manage a team of designers, copywriters and videographers.

  • Host cross-team and agency partner offsite events.

  • Author all spec documentation and conduct team training sessions.

Set clear goals.

Win 4 branded case studies that showcase VideoAmp’s value for agencies, advertisers and media owners.

4

Double average visitation time through deliberate journey mapping and content discovery.

2x

Increase paths to conversion by 5x through new CTAs and forms.

5x

Launch 3 solutions pages that showcase the VideoAmp advantage.

3

Showcase the 3 core culture pillars that tell the bigger VideoAmp story and attract top talent.

3

Create 2 or more resource content pages: Newsroom, Blog, Library.

2+

  • Heat mapping

  • Behavior flow analysis

  • Traffic source analysis

  • Click mapping

  • Stack ranking popular content

  • Page effectiveness analysis

The plan.

End-to-end design deliverables.

1. Resource appropriately.

2. Assume fiduciary duty for design.

3. Remove roadblocks.

4. Create all-new visual content.

5. Bring to life the new VideoAmp brand.

Design with intention.

New pages inform visitors of the company mission, solution offerings and technical methodologies.

Provide a clear path.

We focused on simplifying the journey with new site architecture, branded solution offerings and concise content pages.

Branded solutions.

Each VideoAmp solution page was branded and crafted to tell a comprehensive story showcasing its capabilities, client validation and business value.

Branded case studies.

Case study pages were designed to market real-world applications of VideoAmp solutions and provided valuable collateral for sales and marketing teams.

Simplify solutions.

Another key component of this website is a focus on the VideoAmp Platform and its solutions. In order to simplify the complexities of the robust platform, new visual sections were introduced.

Digital illustrations.

Custom digital illustrations were created for a new page that concisely explained the advantages of leveraging VideoAmp’s best-in-class data set.

Interactive elements.

The custom animations, interactive elements and product visuals heavily influenced the quality of website content. By prioritizing the visitor, each section was carefully planned to give them the best experience.

Executive leadership.

A new section was developed to showcase the executive leadership team and was developed as a direct response to the high number of visitors interested in the team.

Company information.

The company values, office locations and career opportunities were new additions to this website design.

Goals met.

Double average visitation time through deliberate journey mapping and content discovery.

✅

2x

Win 4 branded case studies that showcase VideoAmp’s value for agencies, advertisers and media owners.

✅

4

Increase paths to conversion by 5x through new CTAs and forms.

✅

5x

Launch 3 solutions pages that showcase the VideoAmp advantage.

✅

3

Showcase the 3 core culture pillars that tell the bigger VideoAmp story and attract top talent.

✅

3

Create 2 or more resource content pages: Newsroom, Blog, Library.

✅

2+

2x

New average time spent on website increased from 40 seconds to 2:34 and the average visitor viewed 6 pages during their session. This is an increase from the previous metric of 3 pages visited per session.

21

Pages included in the website increasing content by 4x and established VideoAmp as an enterprise-level company ready to compete with industry vetrans.

7x

New CTAs and forms increased from 2 to 14 and were connected to Salesforce. As a result, MQLs were now a metric that could be leveraged to guide marketing online efforts and revenue influence.

6

Established the first-ever video program was launched which included 6 new hero videos shot across VideoAmp offices, events and client summits to tell the holistic VideoAmp story.

8

By creating a custom WordPress CMS, the more intuitive backend design, workflow roadblocks were removed and drove efficiency through multiple website editors increasing from 1 to 8.

$$

This website proudly launched on-time and within budget. And, this project was completed during the height of the pandemic where uncertainty and remote work became the new normal.

“I’ve been admiring VideoAmp’s design from afar for the past few years: you guys have been simply killing it - especially that website redesign!! It 1000% put a fire under our butts to do better and up our game - everything we’ve seen from your brand for the past 2-3 years has been chef’s kiss.”

– Julien Dao, VP Design, SambaTV

Before the redesign.

To better understand the full impact of the redesign, this is the 2019 version of the website before I joined.

The challenges with this version of the website:

  • Visual brand system was not cohesive

  • Business offerings and solutions were not clear

  • Content wasn’t curated, especially on the extra dense homepage

  • CTAs were not generating marketing or sales leads

  • Inefficient host platform which limited cross-team collaboration

  • Non-intuitive navigation

  • Missing culture content needed for recruiting purposes

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