The goal.

Help VideoAmp win the trust (and business) of a top media group and secure itself as their preferred partner and primary currency.

Oh, and continue to pursue the mission of dethroning our biggest competitor, Nielsen, to become the alternate currency.

The century-old ratings giant, Nielsen, lost accreditation by the Media Rating Council in 2021 due to their inaccurate data reporting, further opening the door for VideoAmp to take their place as the industry leader.

The team.

The Mavens Marketing

Serving as the bridge between product, engineering and data science, the marketing team knows VideoAmp’s solutions at the most intimate level.

They craft milestone goals and measure campaign effectiveness, always looking for an opportunity to further expand the VideoAmp reach within the market.

They strive to decrease customer churn, reduce resource waste and increase conversion rates.

The Jockeys Executives + Sales

These are the experts that are responsible for keeping a consistent rapport with potential and existing clients. They know who the most senior-level decision makers are, and the budgets that are up for grabs.

They are also the ones who are “out in market,” speaking on behalf of VideoAmp, its value and selling its solutions.

They motivate others to innovate faster than our competitors. Always focused on shortening the sales cycle and boosting revenue.

The White-gloves Creative

Creatives produce personalized client experiences while also ensuring to deliver valuable marketing assets.

They co-ideate and execute marketing tactics across all marketing touch points and strategize how to scale brand tools such as the website and social media.

Creatives are responsible for developing memorable and effective campaigns that serve t both clients and the company, ensuring a win-win scenario.

Step 1. Ask the right questions to the right people.

How much money is being spent on advertising?
How much of that budget is bringing actual ROI?
What media groups have the biggest share of advertising?
Does the industry understand VideoAmp’s value?
How and where do we communicate the value of VideoAmp?

41%

of advertising dollars are wasted due to invalid traffic, poor targeting and over-frequency.

50%+

didn’t understand currency and how to effectively transact on media investments.

How we did it.

Step 2. Focus on the biggest opportunity clients.

VAMPLIFY, a videos series comprising senior executives who spoke to us about the most pressing issues in digital advertising. We leveraged their voices to validate how VideoAmp’s solutions are working and why VideoAmp is their trusted partner of choice.

Step 3. Amplify our message and generate FOMO.

“When it came to working with VideoAmp, you have definitely stepped up to the plate. It’s not just about a rating point anymore.”

—Andrea Zapata, Head of Research, Data & Insights at Warner Bros. Discovery

145

attendees of our inaugural webinar, surpassing our goal of attracting 90 attendees.

23

new qualified leads in response to our webinar and direct e-mail marketing efforts.

The Sales and Marketing teams diligently leveraged these key pieces of client validation to engage better with prospective and existing clients. Showing the industry how the top decision makers saved money (and time), forged new levels of confidence in the end-to-end solutions that VideoAmp provides.

Sales team members were also pursuing high-value brand and agency deals so we created a second video series called Why VideoAmp? to scale our validation efforts and reach beyond media groups and publishers.

“One of the biggest things we’ve seen with our partnership with VideoAmp is the ability to truly maximize efficiencies.”

—Alex Potts, SVP Programmatic & Media Lead at Tombras

Step 4. Track what’s working and scale it out.

We strategically invested in our first-ever digital OOH ad campaign during NYC upfronts and a secondary activation during a media conference held at Lucas Oil Stadium.

As contracts matured and interest for VideoAmp solutions exploded, we hosted an all-star lineup of industry executives during our week-long Cannes programming to showcase our position as the much-needed alternative to Nielsen.

27

ABC-NBC-CBS-FOX network tv stations owned.

21

US markets served by AMG networks.

In front of the most important leaders in the media industry, we proudly announced our first-ever 10-year currency deal with media giant, Allen Media Group.

12

24-hour television networks owned by AMG.

220M

subscribers reached through AMG networks.

Step 5. Save the best for last.

“Reliable big data measurement is much needed and will save the industry. This is something we have been waiting on for a long time—a company to come along and break the mold, to take us to the next level and to measure our channels properly. For Allen Media Group, that solution is VideoAmp.”

—Byron Allen, Founder/Chairman/CEO of Allen Media Group

“Since the beginning of television, Nielsen determined what the ratings are and that’s what we traded hundreds of billions of dollars on. They’re measuring 40,000 homes. I came across VideoAmp and they’re measuring 40,000,000 homes. Our ratings are now 2-3x higher with VideoAmp.”